I think this is a very effective, simple digipack as it stands out, so fans looking at Cds will notice her cd straightaway. This close up of Leona Lewis's face is very seductive and sexy, her lips are emphasized and her hair is made up, thereby perhaps appealing to males. The white typography of Leona Lewis's name stands out in contrast with the dark background, meaning it is noticeable for the viewers, as well as the yellow typography indicating the name of her album.
This is very simplistic but works well, the yellow typography stands out. The songs included in the album are printed on the cd which is rare. I want my cd to be similar to this as i'm considering having a stand out picture on the front cover of my digipack and i think it may be too much if i have a picture on the cd.
Same goes to the back of the digipack, very simple, the animation of the flowers going down each side is girly, pretty and adds something to the cover. The white font is small but stands out against the black background. I would consider using a type of animation on my digipack.
I like the way depth of field is used here, she in in focus and the background isn't therefore makes her stand out. Beyonce is looking very seductive and sexy, her lips have been enlarged, and she is wearing a low cut dress showing her cleavage, this may attract a male audience. For being outside she is wearing heavy make up with dark black eyes and has her hair up. The white typography stands out over the dark green background, the font is girly and i like the thin animated swirls around it. Having a clear picture of Beyonce taking up the majority of the Cd will attract fans and people in general as she is very well known.
This is a very plain Cd, the background colour is beige which makes the white typography stand out. The cd contains Beyonce's name and album name, again with animated swirls round the font, the songs in the album, and the information on manufactures e.c.t.
This is a close up shot, i think it works well as it introduces the viewers to the artist, and because of her fame people will recognise her straight away. The composition of this shot only contains the artists face and hands, she is wearing make-up, her eyes are very smokey and she has lipgloss on, this goes with the song title "all about tonight" as it is the type of makeup she would wear on a night out. The shot is very detailed and the lighting is very bright, you can see her seductive look which draws attention to the male audience.
Two scenes have been have been merged together by a editing technique, the close up shot of Pixie Lott and the shot of the destination is a long shot so you can see the detail and try and work out where the location is.
To show the full location/scene a long shot is used here, this also allows the viewers to see the many dancers, the artist and the various props. Costumes are up-to-date and glamorous, and of what i can tell i believe the location is in a garage.
This is a medium shot, the composition again shows Pixie Lott stood in the middle of the many dancers which draws the viewers attention to her. I like how the location is in the middle of the street, and the dancers are all dancing in sync. Pixie Lott is wearing a more revealing outfit compared with the previous shots, this may draw more male attention to the video.
This is a medium shot of Pixie and her friends walking into a club. The colouring is quite dark however the bright light shadowing over the artist brightens it up. Pixie is in a different outfit again, her hair is also shorter. A light is shinning on her face which makes her contrast against the dark background, therefore standing out to get the viewers attention.
This is an establishing shot and is the start of the storyline. You can clearly see the two different houses next to each other, with lights on in two rooms facing each other. This gives an insight of one of the locations is the music video.
Here Taylor Swift is shown as a geek, she is wearing big glasses and a geeky top. This medium shot is shot from outside of the room looking at her through her window. The window panels fame her face, and the note pad she is holding up is a useful prop adding to the storyline.
This shows the montage of her getting changed. This is a behind the shoulder shot but because she is facing a mirror you can see her reflection.
I like the focus pull between her hands and him coming over. The viewers can clearly tell the boy coming over is a big part of the storyline because of the lyrics.
This is a close up shot, depth of field is used as she is in focus and the background isn't. She is dressed as a band member in this shot, this adds to the geek storyline in the video.
This is a medium shot, there is a change of location which you can clearly see is a prom. Having the dark figures standing each side looking at her draws the audiences attention straight to taylor.
This prop stands out against the black background. A close-up shot is used showing him holding up a piece of paper torn out from a note pad saying 'I Love You.' on it. This video is all about the storyline and this shot finishes it of.
I like this close up shot as you can see the dark confused expression on the subjects face, she stands out against the dark background.
I really like this animation, it starts with a black dot over the place of her heart and gets bigger until you can see a jar.
A smoke machine would have been used to create this misty, smokey effect. This medium shot although misty and unclear you can see the street location.
This is a strong medium shot, she is passionately claws the glass. I like how a there a blurry effect from the glass.
Because of the lighting and the plain white background a silhouette if the subjects under the umbrella is created. This is a medium shot.
The dancers are dancing in-sync with each other, this makes christina perri stand out as she is the only one not moving in this medium shot. The location is still the same (in the street) and the outfits of christina and the dancers are punk which doesn't quite go with the song but with the personal style of the Christina Perri.
I have looked at this music video a it fits in well with my chosen genre/style of music which i want to base my own video on. Many dancers are used to do the complex dance routines throughout the video which fits the pop/dance genre. Beyonce is wearing a lot of extravagant clothing to make her stand out from the dancers, there are many shots that pan around Beyonce to show off what she is wearing in detail. The location looks like an old, abandoned building, this is shown by establishing shots throughout the video. Beyonce's target audience has always been females and i think from the lyrics of the song and this video she is definitely aiming once again for the female fans.
I like this medium shot because it gives the audience an insight to the location. It has an urban feel to it because of the warm colours in it.
This shot is really impressive, made more so by the slow motion. I like the slight angle of the shot, making the landscape slightly tilted. She stand out as she is wearing a bright white outfit contrasting on a all black horse.
I really love the biblical imagery of this long shot, making it look like Jesus on the cross. One of the dancers are used in this shot. She is wearing a black dress and her bright white hair and silver belt stand out.
Beyonce's stance is very powerful here and dominated the shot. I like how the shot has been filmed on a hand held camera, adding movement to the shot. The colours are the typical roman empire colours. The lion in the shot makes it look professional and dangerous.
I like this close up shot, the gold head piece she is wearing frames her face. Her eyes are looking directly at the audience make them feel involved. You cant tell of the location in this shot but because of the same natural light i assume it is the same. I want to have a close up short like this in my video, using the direct effect and having my actress wear jewellery and heavy make-up.
This is a very busy shot, there are many people shown but not all in focus. I think this is cleverly shot because you cannot see the other dancer's faces, it draws your attention to Beyonce and her dancing. Her and the bizarre dancing grabs the audience's attention.
I like the low angle of this shot, showing a different perspective of the dancing. By filming from below, it makes the women seem more powerful. The dark outfits worn in the shot stand out against the light background.
Beyonce is wearing a long white dress which is not very typical for the deserts. The low angle of the shot makes her and the hyenas seem more impressive. Again the location is in the desert but different colours are shown like the pale blue sky.
Her silhouette here is really powerful compared to the bland background. The water is a good metaphor for her dominance.
This close-up shot works well as your eye is drawn to the left side of his face as the light is shining against it, meaning you can see the tear going down his face. The dark background is in contrast with the light face.
This long shot shows the audience the location of the next couple of shots. The black and white floors go well with the monochrome setting as they really contrast against each other. I like the big window in the shot bringing natural light into the room.
This is a birds eye view medium shot. This allows to see the many men sitting round the table and whats on it.
This close-up shot works well, because it allows the views to capture all the emotion she is showing and brings a storyline to the music video.
This is a medium shot, she stands out as she is central and contrasts against the males in white.
In this medium shot natural light is used, her black dress makes her stand out as she is in contrast with the light background. I like how the audience can see the location.
This is a medium shot, the synchronized swimming gives a unique style to the video. The swimmers stand out as the are wearing white costumes, so contrast against the dark background.
