Target Audience Survey

To find out what my target audience for my genre i created a survey, i did this by using a website called Survey Monkey. This website aloud me to create the survey easy and quickly.
Here is the link below, i sent the survey to a range of different people at different ages.

http://www.surveymonkey.com/s/FGD2YPS

Below you can see some of the results 

Working With Photoshop

BOOK

First of all I placed a landscape image to be the background by simply moving around the layers. I then added in a wooden background behind the book for this to appear as a table for the book placed on

I added highlights and shadows to make the book look more 3D.

I cut out the contents of the book with the magic wand tool, and replaced it with grass. 

Here you can see my book finished, i added a road, trees, and put shadows in the correct places to look more realistic. This task has helped me become familiar with the program and i now feel i can comfortably use it. 

BLENDS_PHONE BOX

In this tutorial, I learned how to create a surreal image which also has to feel and look like a traditional image. I learned how to blend images together, use shadows and lighting and create reflections on photoshop and also how to blend textures together in order to enhance the image and make it look like a traditional painting.

First of all I had to create the sky with its reflection on the sea which will serve as the background of my picture. I made the reflection look realistic by adding a little Motion Blur.   

I then made the reflection on the sea more realistic by blending an image of the sea to it. Firstly I desaturate the water's colour in order to make it blend nicely with the sky and its reflection. Also, by using an Eraser tool i was able to make the horizon in this image look seamless

This is a screen shot of me desaturating the waters colour

I then added the platform to where the phone booth and the lost woman will be situated. In order to create its reflection in the water I activated the Polygonal Lasso Tool where could select the area and blend it in with the water to make it seamless. The result of erasing and reducing the Opacity is shown above

The next step was to create a phone booth to be positioned on the platform, i did this by selecting around the area i wanted to cut by using the Magnetic Lasso tool. I then adjusted the Brightness/Contrast of the layer and removed all the distracting plan on the booths lower area by using the Clone Stamp tool. 

This was the final image so far with the platform and phone booth. The next step was to create a reflection for the phone booth and then add on a woman to the image.

Locations, Props, Actors

Props

Costumes

As i will be using a recent song i think dressing my actress Hayley in high fashion clothes will make my video look more professional. I have used a site called Polyvore to create this collection of clothes you will be able to see below. 

I am hoping Hayley will be wearing something like this, i would like her to be wearing heavy make-up, and polished hair. This style goes with my R&B genre. 


Equipment 

 Going from left to right we used the DSLR Rig, monitor, dolly, lens, follow focus, apple mac, and the 7D camera. And at the bottom of the picture below, you can see the tripod.

Location


Jersey Town

Actors


I have held auditions to find an actress that would best suit my song and genre. 


This is Chelsea she is the first person i auditioned.  

InDesign Digipack practice

I have been working in InDesign, trying to get used to the program. Below you can see my digipak drafts. 


Two Door Cinema Club

Rihanna

Katy Perry

Initial Ideas

At this point i am swaying towards producing a R&B genre music video. I have an idea of a actor and locations. Researching into music videos has aloud me to see all the different genres song and the variety of very different videos. 

As you can see below, i have created a mind map of ideas. 

I want my video to look professional and well shot, it think by having the right location, actors and props will help with achieving this in my video. 

I like the idea of doing a time lapse in my video because of the song being upbeat, i was thinking of doing it from a high place (Fort Regent) looking down at town, capturing different and cars. When researching about time lapses i found this music video by OK go, you can see this below. 

Ellie Goulding, Poster

Ellie Goulding, Poster

This poster is advertising Ellie Goulding as a successful artist. She is in the centre of the poster, depth of field is used to make her stand out against the dark background. This picture is a unconventional way of showing her profile, because she is looking up it draws the viewers attention to the typography at the top of the poster which is important as it states the artists name. A white font is used to advertise her name and success stories, this stands out in front of the dark background colours. Then there is a golden font which is thin which tells the viewers about her songs and comments from magazines and newspapers. I would like to also have my main artist in the centre of my poster having a dark background and using brighter font.  

Rihanna, Rated R- Poster

Rihanna, Rated R- Poster

This poster is advertising Rihanna's new album 'Rated R'. It is very basic, everything in black and white except from the red font at the bottom of the poster advertising bands she's worked with in the album. Different typography is used throughout the advert. Rihanna is wearing heavy make-up with black eyes and black lips. This is not her typical style, she is going with a grunge/ punk style compared with her girly, high fashion clothes. She takes up 75% of the poster, it look's like she is looking directly at you what draws the viewers in. In the top right conner is Rihanna's logo which is displayed on most of her cd's and posters. The picture has been edited to give a more of a glossy look. 

Gwen Stefani- Love.Angel.Music.Baby

Gwen Stefani- Love.Angel.Music.Baby

This this an advertising poster, promoting Gwen Stefani's new and upcoming album. Firstly the poster mainly consists of an close up image of herself sitting on a chair. She is sitting laid back and her expression on her face is very seductive. The picture is blurry which makes the yellow font stand out, the dominant colour is white toward the bottom on the advert which also makes the typography stand out. This is a conventional advert as the picture of Gwen Stefani is dominating the poster so you instantly know who it is, then in clear big font there is her name and album name all promoting her.

As you can see below, i have screen grabbed a picture from the internet of Gwen Stefani's album cover. This image is the same as the poster except the full version. Unlike the Digipak cover the poster has been cropped.  

Lady Gaga- The Fame Monster

Lady Gaga- The Fame Monster

This is a poster advertising Lady Gaga's new upcoming album.The poster is split up horizontally in 3 sections, the images used are bold and eye catching. The two images of Lady Gaga are very different, the top photo is very strong, the black and white work well together contrasting to make the image powerful and unique.The bottom image is slightly faded, and more pretty looking. Both pictures used in this advert are used to make to different covers you can purchase. The typography is bold and stands out over the faded image, this makes it eye catching and the audience can see the text clearly. Lady Gaga's name is displayed in a very large font and the information on the bottom section is a much smaller font. The middle section contains a quote from the rolling stones magazine this gives the audience an idea of the upcoming album. 

Her dress sense reflects her uniqueness, as there is no artist is like her, she stands out by wearing very bizarre, weird outfits and a lot of people would class her as a fashion icon. I think she has a big target audience, she is in the pop genre, which normally has a female target audience. But i find it hard to pin point an age as people of all ages could look up to her as a role model as she is different and doesn't care what people think. Men could also like her as she has the sex appeal, she wears revealing clothing and and sexual in her songs and videos. 

Noah and The Whale, The First Days of Spring- Poster

Noah and The Whale, The First Days of Spring- Poster

This is a poster promoting Noah and The Whale, it contains the  name of the band, name of the album, reviews, album release date, and the record label. I like the pastel colours used and the natural outside location which i think suits the indie category.  The main singer i holding a telescope and is in focus compared to the other band members, their all wearing shirts which gives them a smart individual look. I think the picture used relate well with the album title e.g the long grass and the clear blue sky link to spring. The typography is in scroll which i think also goes in well with the album name. I think Noah and The Whale have a big potential target audience, this is because their music is broad, although they focus on the indie genre they have a few songs which can sound like pop music and some sounding folk. As they are very attractive and a good dress sense i think they will be liked by mostly females. The information is towards the top of the poster this is because of the clear light blue background making the black typography standout.  

The Courteeners, St Jude- Poster

The Courteeners, St Jude- Poster

The Courtneeners used this poster to promote one of their albums. A simplistic idea is used for this poster, the front cover is mostly dominated by a cartoon drawing of half a persons face. The cartoons eyes, ears and head are outlined in black then the lips are in red. The poster although advertising the band doesn't hold any information on it e.g. tour dates, album releases. The colours are eye-catching as the graphic in the middle is bordered with a sharp red colour. The typography is simple, it is based on the top red border and in white which stands out against the cold red.  

Lady Gaga, The Fame- Digipak

Lady Gaga, The Fame- Digipak

This is the album cover for Lady Gaga's cd 'The Fame'. A large image of herself 'Lady Gaga' fills up the cover. The black hood she is wearing makes her fair complexion stand out. The name of her album is written onto her sunglasses in white with a serif writing, this contrasts against the black. Then artists name is along the bottom in red, this is in a sans serif typography and because of the colour stands out. 

Kasabian, Empire- Digipak

Kasabian, Empire- Digipak

This is Kasabian's front cover of their Digipak, the cover contains a king like figure holding a naked women, this is mirrored top to bottom, both joining to complete the image. It looks like a playing card, this is highlighted with the inclusion of the K of clubs sign in the top left hand corner. I think this image ties in well with the alum name Empire. The background colour is beige which makes the image stand out. The typography is sharp and basic, it covers the majority of the centre of the cover. The colour is gold which fits in well with the existing colours.  I think because Kasabian being band, there faces arn't as easily recognised as their name, meaning having their name across the front cover will be easily recognisable for the audience. The name of the album 'Empire' is featured much smaller in white on a red ribbon that is tired around the bottom half of the  centre image.

This is the Digipak opened up, the beige background is carried on with the simple K of clubs sign on the left and on the right the details about the songs e.g. the song and music writer. The typography is black, curvy writing and small. 

On the back of the Digipak is the list of songs included in the album. I like the gold victorian style design which links in with the theme throughout the Digipak. The typography is small red writing with the same font used as the inside. 

Rihanna, Loud- Digipak

Rihanna, Loud- Digipak

This close up shot of Rihanna on the front cover will immediately draw attention to the CD as she is very well known. I think what makes this Digipak stand out is the fierce bold red colour of her hair and lips. This red colour scheme has been incorporated throughout the Digipak. The red roses on the inside pages contrast well against Rihanna's skin. Her red lips are empathised to look bigger making her look more seductive and draw in the male attention The font which has been used on the album cover is white, plain and simple. 

Britney Spears, Femme Fatale- Digipack

Britney Spears, Femme Fatale- Digipack

Britney Spears is a very famous female artist. Her main genre is pop which normally appeals to a younger audience, saying this as the digipack is quite simplistic she may be targeting an older audience in this album.
The front cover of the digipack is very light, Britney Spears is shown with a close up shot, she is looking directly at the camera. Her hair is wavy and she has heavy make up on. She is looking seductive which may draw male attention to the CD. Britney's name and album title are displayed in big letters, the font is very girly and in keeps with the gold writing theme. The main image takes up the most of the front cover, this is because she is well known, and who people will recognise, this may draw someone into buying it.The back of the Digipack also has Britney on, she is wearing a different outfit and looking away from the camera towards the list of songs. A window is in the picture, and the font is black to stand out from the light background. The inside of the digipack is very simple, on the left panel is the initials of her name and on the right is the initials of her album. In the middle panel there is a photo of Britney she is sitting down wearing a short dress, dark eye makeup and she is looking directly at the camera in what looks like a nightclub.

Leona Lewis, Spirt - Digipack Cover Research

Leona Lewis, Spirit- Digipack Research 

I think this is a very effective, simple digipack as it stands out, so fans looking at Cds will notice her cd straightaway. This close up of Leona Lewis's face is very seductive and sexy, her lips are emphasized and her hair is made up, thereby perhaps appealing to males. The white typography of Leona Lewis's name stands out in contrast with the dark background, meaning it is noticeable for the viewers, as well as the yellow typography indicating the name of her album.

This is very simplistic but works well, the yellow typography stands out. The songs included in the album are printed on the cd which is rare. I want my cd to be similar to this as i'm considering having a stand out picture on the front cover of my digipack and i think it may be too much if i have a picture on the cd. 

Same goes to the back of the digipack, very simple, the animation of the flowers going down each side is girly, pretty and adds something to the cover. The white font is small but stands out against the black background. I would consider using a type of animation on my digipack.