I think what makes this video work is how different it is. The idea behind the video is very simple, a boy doing sign language to the song. The lights and the black and white effect work very well.
This is a medium shot, its only short but effective because the vocals haven't started yet so the main focus is on the the person playing the guitar to the tune.
Close-up shot of the guys hands moving, at first i thought he was just moving them to the beat and dancing along to the song but as you see more of him, you realise he is actually doing sign language.
The boy is looking directly into the camera, i think by doing this it makes the video more direct and effective.
This medium shot is interesting because there is no background so all the attention is drawn onto the artist. The spotlight is coming down on him here.
The light makes this long shot so effective, i like how she is central and how the lighting has created shadows.
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